6 Ways to Make Your Product Unique

July 6, 2018   //   Freebies

So you want to sell online and are ready to get things started, but let’s be honest: you’re just a little bit nervous. Or maybe a LOT nervous. In your mind, you can’t help but wonder how you’re going to make the products you’ve been thinking about selling stand out—especially when there a few (or a lot) of people kinda selling the exact same thing. I’m going to let you in on a little secret AND give you 6 ways to make your product unique and make sure that you always have an upper hand no matter what you’re selling.

Ecommerce tips: How to make your products stand out online - Alison J. Prince

6 Ways to Make Your Product Unique and Stand Out Among All the Others

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Okay, here’s the secret: people want to buy interesting products that they connect with from brands that connect with them.

Let that sink in.

Even in the online world of ecommerce, where everything generally seems pretty straightforward, people still LONG for an experience. They WANT to get that product they want or need from someone who “GETS” them.

I’m going to be honest: I didn’t always understand that. I thought that if you had a strong brand and offered people cool stuff, they’d want it from you. But I learned that’s not true from a crazy moment that had to do with…cake stands.

Here was the combo I had going: super cute cake stands and a video of me showing how they could stack on top of each other. Seems like a winner, right? Um, no. Because even though the stands were cute and pretty dang functional, nobody was dying to get them because they couldn’t envision how to use them. I wasn’t connecting to them in the right way.


Me, on my porch with the same still-cute cake stands. But this time, I created a cake made out of ice cream bars on one of those stands. It looked delicious, it was so easy anybody could do it and the people who saw the video instantly knew how beautiful the cake stand could make their desserts look.

Guess what happened.  WE SOLD OUT!

Note: It wasn’t the stands that had changed, it was ME! I had shown people how to use the product, and I did it in a way that was quick and fun to watch (seriously—who doesn’t love an ice cream cake? The leftovers were sooo good!)

Ta-dah! Lightbulb moment!

After that, I knew that the best way to sell online was to start with the customer in mind.  Just like a boutique that you love to walk into because of the beautiful displays, fragrances and service, it matters how you connect your customers to your products and—most importantly—your brand. Over time, I put together six hard-and-fast rules that make every product unique enough to stand out. And guess what? It worked for virtually every product I sold, from cake stands to stamps to pillows!

Make your product unique - ecommerce tips from Alison J. Prince

These 6 Ways to Make Your Product Unique are straightforward, and they are powerful.  To learn more and download your free copy, watch my Facebook video and post a comment.  Facebook Messenger will deliver a .pdf in seconds.