5 Must-Haves to Start Your Online Store

October 19, 2018   //   Freebies

Let’s roll back the hands of time for a minute as we start talking about the “must haves” for starting an e-commerce business.  There I was, surrounded by my little kids, researching what this whole online business thing was all about. It seemed like every blog post, website and article I read said that to get an online business started, you needed to make all these big investments in inventory and a website and advertising all of these other things.

must-haves for online business, online store, online boutique, starting an e-commerce business

Starting an e-commerce business when you don’t have lots of cash to invest.

But here’s the thing—I didn’t have tons of cash to invest.  (I mean if I had lots of money just sitting around…I wouldn’t have actually NEEDED to start a business, right?)

Wouldn’t it be freaking awesome if I could tell you that over the next almost-decade I made perfect decisions every step of the way? Seriously, I would love to be able to say it!  But…like most business owners, there was a heck of a lot of trial and error. And some errors were a bit (or a lot) more costly than others.

I’m guessing you’d prefer to avoid making those mistakes?

Well, because I wish I could have, I decided to put together my list of those “must-haves” for people who are just getting an online business started.

  1.      A Way for People to Buy

Pretty straightforward, right? If people are going to buy from you, you need to make it easy for them. Two of my favorite platforms are Shopify and ClickFunnels. I’ve used them both and can give them some big ol’ thumbs up. Trust me on this one.

  1.      An Email List

Now, when you’re getting started, you’re probably not going to have an email list. But you kinda need to begin with the end in mind on this one. Have a way to build that list in place from the MOMENT you launch. Oh—and free stuff totally rocks, so I always recommend MailChimp for folks just getting started. You can get up to 2,000 subscribers and you won’t have to pay a dime.  So yay!

  1.     Stuff to Sell In other words, a product. Here’s the mistake soooooo many people make though:  they buy too much product. As in WAY too much. You guys: DO NOT go into tons of debt to buy products when you’re starting your online business. You’re trying to build your financial future, not risk it.In my masterclass, I share strategies (and some pretty dang awesome tools) for researching, selecting and testing products. But I’ll tell you what I tell them:  

Make “test, then invest” your mantra.

  1.      Claim Your Name

In order to have a website, you need to have a URL—basically a name for your website. I recommend GoDaddy because I’ve found them to be crazy easy to work with over the last 10 years. And just know that you may not be able to get the exact name of your business. So many .coms exist that getting the one you want on the first try can be tough. Just keep at it.

  1.      Get Social

By this, I mean get out there and grab your name on Facebook, Instagram, and other social platforms. Do it fast—pretty much as soon as you’ve got your domain. People grab them so dang fast, and you don’t want to lose out.  Promise me you’ll do it asap. Seriously. Pinky promise.


Must haves to start an e-commerce business


Okay, once you get all of those 5 things done (seriously—do them first!) then it’s time to go to Google. Well, actually to G-Suite. This is a somewhat magical tool that lets you look all sorts of professional by linking your email address to your domain address.  So suddenly instead of yourstorename@gmail.com you can be yourname@yourstorename.com. How cool is that?!

Check out the video above to learn a little more about why I recommend these 5 must-haves for starting an online store. 

You can also get a downloadable .pdf delivered straight to your Messenger inbox by clicking the link below.

The 5 things you need to start your online store or boutique.

Also be sure to follow along on Facebook. I’m always sharing must-know info and jumping in to answer questions that you just don’t want to miss and we have a pretty fun time over there.